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Post details: Airport Parking Ad Stunt

02/04/08

Airport Parking Ad Stunt

Permalink 08:59:03 am, Categories: World Airport Parking  

www.Parctel.com: Shame, Airport Parking and the costs thereof always seem to be taking the brunt of jokes, and now even advertising companies are getting in on the act, with the 'tacit' approval of their clients.

Ad Agency DDB South Africa (*), on behalf of client, 1time Airline, parked a car in the Johannesburg International Airport parking area, right next to the walkway so that everyone could see it. They then covered the car in dust, parking tickets and wheel clamps on every wheel. A sign above the car carried the punchline which explained the car; "Paying less for flights means that you can stay on holiday longer."

Airport Parking Stunt
Airport Parking Stunt Image shamelessly stolen from Adland - click on the image to see more from this Airport Parking Stunt.

(*)By the way, at the time of this post the DDB site was 'Under Construction' - must be a case of the cobbler and his shoes. Poor show DDB.




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